# Precision Engineering meets Retail Reality.
We realized that the full store lifecycle, from site deal to lease renewal, has the same complexity as launching a mission. But without the operating system. So we built one.
## Leadership Team
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### Alim Uderbekov
Co-Founder & CEO
**Repeat founder** with 8+ years in construction technology. Built **Gdematerial**, raised **$5.2M**, scaled it across multiple cities and sold it to a strategic buyer. Previously at **McKinsey and KPMG**; trained as an aerospace engineer.
[LinkedIn](https://www.linkedin.com/in/auderbekov)[Substack](https://surfaice.substack.com)
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### Joe Valeri
Co-Founder & Chief Revenue Officer
Retail real estate technology veteran with **25+ years** and a deep industry network. Founded **Lucernex**, grew it from pre-revenue to a category-leading store lifecycle platform, and sold it to **Accruent** in 2017, a **$200M exit**. Previously ran real estate and construction systems at **Marriott International**.
[LinkedIn](https://www.linkedin.com/in/jvaleri)[Substack](https://substack.com/@joevaleri1)
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### Tim O'Connor
A Trusted Advisor to Retail Real Estate
**Fifteen years** with the largest retail brands, and on the **Lucernex** team before Joe sold it to Accruent. **Boston College**, **MBA from Suffolk**.
[LinkedIn](https://www.linkedin.com/in/timoconnor2/)
We raised $2.3M to build the operating layer for retail real estate.