Precision Engineering meets Retail Reality.
We realized that the full store lifecycle, from site deal to lease renewal, has the same complexity as launching a mission. But without the operating system. So we built one.
Leadership Team

Alim Uderbekov
Co-Founder & CEO
Repeat founder with 8+ years in construction technology. Built Gdematerial, raised $5.2M, scaled it across multiple cities and sold it to a strategic buyer. Previously at McKinsey and KPMG; trained as an aerospace engineer.
LinkedIn: Alim Uderbekov (opens in a new tab)Substack: Alim Uderbekov (opens in a new tab)

Joe Valeri
Co-Founder & Chief Revenue Officer
Retail real estate technology veteran with 25+ years and a deep industry network. Founded Lucernex, grew it from pre-revenue to a category-leading store lifecycle platform, and sold it to Accruent in 2017, a $200M exit. Previously ran real estate and construction systems at Marriott International.
LinkedIn: Joe Valeri (opens in a new tab)Substack: Joe Valeri (opens in a new tab)

Tim O'Connor
A Trusted Advisor to Retail Real Estate
Fifteen years with the largest retail brands, and on the Lucernex team before Joe sold it to Accruent. Boston College, MBA from Suffolk.
We raised $2.3M to build the operating layer for retail real estate.