Strategy & Expansion

Strategy & Expansion

Site Opportunity Scanner

Continuously scans demographics, traffic, competitive presence, and sales patterns to identify high-potential markets for new stores — before your competitors find them.

What it does

  • Scans demographic shifts to identify emerging high-potential markets
  • Analyzes foot traffic patterns to surface underserved trade areas
  • Maps competitive density to find whitespace opportunities
  • Compares candidate markets to top-performing store profiles
  • Identifies markets with unmet demand for your format
  • Ranks market opportunities by revenue potential and ease of entry
  • Alerts on new anchor tenant openings that create co-tenancy upside
  • Tracks competitive closures that signal market entry opportunities

What it takes

  • Portfolio Performance Data
  • Demographic Data Export
  • Traffic / Mobility Data
  • Competitive Location Data
  • Sales / Revenue History

What it returns

  • Excel Table
  • PDF Report
  • Heat Map Export
  • JSON Data

Written into the systems your team already runs, not into a second system of record.

How teams run it

Market Opportunity Scan

Identify top markets for expansion based on your store DNA.

Whitespace Analysis

Find trade areas with strong demand but no competitive presence.

Analog Market Matching

Match candidate markets to your highest-performing store analogs.

Competitive Movement Alerts

Track competitor openings and closures that signal market timing.

Cited, or flagged

Every value is anchored to the clause it came from. Where one is missing, Surfaice says so rather than inventing it.

Read where it lives

Documents are processed for the request and not retained afterwards. Nothing is copied into a second system of record.

Never trained on

Your documents do not train models — yours or anyone else's.

See it run on your own documents.

Fifteen minutes, your files, and the clause behind every answer.