Strategy & Expansion
Competitor Expansion Alerts
Detects competitor opening alerts and updates competitive maps — so you know when competitors enter your trade areas.
What it does
- Detects competitor opening and expansion alerts in email or news
- Extracts competitor name and location
- Updates GIS or competitive map with new location
- Routes to Strategy Team and Site Selection Manager
- Surfaces whether a competitor is entering your trade area
- Tracks competitor openings by market and chain
- Supports site strategy and cannibalization analysis
- Exports competitor opening and map update reports.
What it takes
- Competitor Alert (Email or Article)
- Competitor Location Database / GIS
- Trade Area & Store Master
- Strategy & Site Selection Contacts
- Competitor Log
What it returns
- Excel Table
- PDF Report
- GIS Update
- JSON Data
Written into the systems your team already runs, not into a second system of record.
How teams run it
Single Alert Process
Extract one competitor opening and update map.
Trade Area Impact
Check if new competitor is in your trade areas.
Batch Map Update
Process multiple competitor alerts and update GIS.
Competitor Report
Report on competitor openings by market.
Cited, or flagged
Every value is anchored to the clause it came from. Where one is missing, Surfaice says so rather than inventing it.
Read where it lives
Documents are processed for the request and not retained afterwards. Nothing is copied into a second system of record.
Never trained on
Your documents do not train models — yours or anyone else's.
More in Strategy & Expansion
See it run on your own documents.
Fifteen minutes, your files, and the clause behind every answer.